OP-ED #mirror #opinions 🇮🇳🌏
The Telecom Attack?
Psychologically Humans are addicted to Freebies !
Jio, Airtel and other Telecom companies have finally brought a tussle of Inter Connect Usage Charges (IUC) to an end by introducing their new data plans which are approximately 40-50% above their previous charges.
Jio will charge 555 Rs. for 1.5 GB/day data for 84 days and Airtel and Vodafone will charge 599 Rs. for their services.
This hike in prices is all because of the IUC related issue which was being addressed by the judiciary. Jio reported huge costs in its financials which it faced due to IUC. The other Telecom companies were charging Jio a hefty amount if Jio users connect their calls to people who are on a different network. Jio tried to tackle down the issue by reducing the call connection time from usual 45 seconds to 20 seconds. This didn't seem to work out as other companies also did the same.
Now finally the Telecom companies have rolled out their new plans and this is now an adverse impact on the users. People feel cheated and also feel that the new plans are overpriced. This is what we can call as a psychological effect of freebies.
For example - If an employer gives bonus of 5000 to employees in Diwali, the employees would expect the same or better on the next diwali as well. Similarly all of us, who were fed up of companies charging 399 for just 1GB per month, saw Jio as a revolutionary step. Now we are all addicted to Data at 399 for 3 months and that increase in the prices is biting us.
What do you think? •
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