Could this be true?
I had to pay attention to Instagram and it's algorithm of a thing
If you've experienced a decrease in the algorithm, you need to pay attention to this, because by 2020, it'll get more complicated (2 mins read?
Instagram is beginning to focus more on content creators and what's appealing to your audience, if someone see your post and don't engage about 3-5times, they might never see your content again
The algorithm tags it as a red flag to the target audience
The goal of instagram is to have people keep coming online and spend time in the platform, that's why when you come online, the first content you see is sometimes from the page you engaged the most
If you're a vendor, you'll need to become creative with your content, and package it in a way that's appealing to your audience
We've all had about the 80/20 Strategy, otherwise known as the Pareto principle; which states that for every event, almost 80% of effect comes from 20% of the cause
If you're to obtain a maximum yield in 2020, you need to put in 20% of work in order to get 80% results
For content creation, that means it should be 20% offer and 80% value and vise versa
This is no longer true, when creating content, it should be 100% value and offer at the same time
Without a content strategy, you'll definitely lose a lot of sales, because your audience will not see your post. Reach will be truncated
However, have created a content calender that'll help you in 2020 to utilize time and energy.
If you're interested in getting yours, send me a DM to join the wait list. It's N1,500/Month.
Do you have a content strategy for 2020?
Comment Yes if you do.